social listening tool It literally means a tool to listen to social media on social media. It is a tool used to catch trends. or consumer needs, such as what consumers are talking about Which product or service is the most interesting? including the voice of competitors in the market This information is an invaluable treasure to help businesses plan their marketing strategies. to meet the needs of target customers Social listening tools have become an essential tool for managing massive amounts of data. Or the information that many people know and are familiar with is Big data.
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